Why sustainability and going Green makes perfect sense?
Well, my good friend Shashi Shekhar wanted me to write an article for his college magazine on Sustainability and Green Initiatives. After procrastinating for 2 weeks, i finally had to concede to his request. I decided to write the article in a case format. So here I paste the contents. What is the one of the questions that is one the top priority of all executives across the globe apart from the economic scenario? According to a recent ‘Top of the Mind’ study by ‘The Consumer Goods Forum’, sustainability and corporate social responsibility feature amongst the top three priorities of the consumer goods industry. A similar finding is resonated in the IBM Institute for Business Value study. Many of us would be thinking why companies and businesses are thinking about Green Initiatives, when they should be focusing their energies on growth and other strategic issues. Energy and water efficiency not only helps the planet, but also saves on bills. The technology employed to optimize logisti...